To #ExpressThanks on Employee Appreciation Day (March 6th 2020), American Express Corporate Program created a 4-city pop-up experience in NYC, Boston, SF and Chicago. 10,000+ American Express Card Members enjoyed free coffee and treats they could take away - one for them and one to give a colleague.
The in-person campaign was promoted via email to 1.6MM US Corporate Card Members and through @americanexpressbusiness social channels (Instagram, Facebook and Linkedin).